2027 Media Kit · Since 1996

Reach the world's divers.

DeeperBlue.com is the world's leading independent media platform for the global diving community. Freedivers, scuba divers, ocean advocates and dive travelers come to us to be inspired, educated and informed - from their first breath underwater to their next dive trip.

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Freediving Scuba Diving Ocean Advocacy Dive Travel
A scuba diver underwater
Freedive · Scuba · Ocean · Travel2027 Media Kit
1.2M+social followers
& subscribers
Since 199630+ years serving
the diving world
~500Kmonthly users across
web, mobile & app
Dive in
1.2M+Social followers & subscribers
1996Founded - serving divers for 30+ years
~500KMonthly users across web, mobile & app
13,000+News & feature articles
7International industry & media awards

Trusted by leading dive brands

Fourth Element
Suunto
Shearwater Research
Kubi Dive Gloves
Divers Alert Network
Scuba Schools International
Aggressor Adventures
Explorer Ventures
Cayman Islands
Wakatobi Dive Resort
About us

Three decades at the heart of diving

Founded in 1996, DeeperBlue.com is the world's leading independent digital media platform for freedivers, scuba divers, ocean advocates and dive travelers - and a trusted authority for divers worldwide for more than 30 years.

Since then we've educated, informed and inspired the global diving community - from people taking their first breath underwater to experienced divers, professionals and industry leaders.

Founded 1996An established authority
~500K monthly usersAcross web, mobile and app
1.2M+ communitySocial followers and subscribers
7 awardsInternational industry and media awards
13,000+ articlesPublished news and features
Global reachNorth America, Europe and Asia-Pacific
DeeperBlue.com on a laptop
DeeperBlue.com on a phone
30+Years
Why brands work with us

Diving is a journey. We cover all of it.

It starts with inspiration, grows through education and turns into a lifetime of diving, travel and investment in gear and training. Most media platforms reach only part of that journey. DeeperBlue supports the entire diver lifecycle.

It starts with inspiration

Ocean-curious people discover the underwater world through stunning imagery, short-form video and storytelling. Social platforms are where many divers begin their journey - and where brands build early awareness and affinity.

1.2M+social followers and subscribers across Facebook, Instagram, TikTok, YouTube, X and Pinterest

Where we meet them

  • High-performing short-form video and imagery
  • Ocean advocacy and conservation stories
  • Destination inspiration and underwater photography

Best formats for brands

Certified scuba divers and freedivers making purchasing and travel decisions
Aspiring divers researching, learning and preparing to enter the sport
Ocean advocates motivated by conservation and stewardship

Our independence, editorial credibility and community trust mean DeeperBlue influences decisions at every stage - from first interest to lifelong brand loyalty.

Who we reach

Real divers. Real buyers.

Our reader survey shows a highly engaged audience with strong, repeatable spending and clear future intent. Pick a stat to see what it looks like in every 100 readers.

92of every 100 readers

hold a scuba certification

Each dot is one reader in every 100

*Source: DeeperBlue.com Reader Survey. All amounts in USD.

And the divers of tomorrow

A growing aspirational audience

Through our owned channels and social platforms, we also reach the people about to enter the sport. Together, these audiences let brands build awareness, trust and conversion over time - not just one-off exposure.

Course enrollmentFirst-time gear purchasesLong-term entry into diving
Beginnersresearching certifications and equipment
Adventure travelersexploring dive destinations
The ocean-curiousinspired by underwater imagery and storytelling
Global reach

Reach divers worldwide

Diving is international, and so is DeeperBlue. Hover or tap a region to see where our audience is.

32%17%8%3%1%39%North America 2025 average across all properties

Top markets

  1. USA36%
  2. UK8%
  3. Australia6%
  4. China4%
  5. Singapore4%
  6. Norway4%
  7. Germany3%
  8. Canada2%
  9. France2%
  10. South Africa2%

Source: 2025 average across all properties.

Our global footprint lets you

  • Run worldwide or regional campaigns
  • Time your message to seasonal training and travel cycles
  • Reach divers and aspiring divers in mature and emerging markets
Editorial authority

Journalism divers trust

To inspire, educate and inform the global diving community - and to foster responsible ocean stewardship.
The DeeperBlue.com mission

DeeperBlue is editorial-first. We publish original journalism throughout the week, for experienced divers and newcomers alike.

Breaking news

Industry and consumer news as it happens

Equipment & technology

Launches, gear coverage and new tech

Training & safety

Training, safety and beginner guides

Destinations & travel

Destination features and dive travel reports

Ocean advocacy

Conservation and ocean stewardship stories

Our Ultimate Guides

On DeeperBlue.com and in the app →

Evergreen guides that beginners and dive travelers come back to again and again - on the website and in the app's Guides tab. Each one can carry a sponsor, credited on the guide and its banner.

The Top Dive Sites Of The WorldDive TravelThe Top Dive Sites Of The World The Beginners Guide To FreedivingFreedivingThe Beginners Guide To Freediving The Beginners Guide to Scuba DivingScuba DivingThe Beginners Guide to Scuba Diving The Ultimate Guide To Liveaboard DivingDive TravelThe Ultimate Guide To Liveaboard Diving The Beginners Guide To SpearfishingSpearfishingThe Beginners Guide To Spearfishing
Platforms & distribution

Every channel. One partner.

We reach divers wherever they engage - from inspiration to action. Social and owned channels reach aspiring divers, while the website and app support deeper education and decision-making. Type your brand below to see it in place.

Your logo stays in your browser. Nothing is uploaded.
Illustrative preview
www.deeperblue.com
NEWS · FREEDIVING · SCUBA · OCEAN · TRAVEL · GEAR · GUIDES · FORUMS
LEADERBOARD 728 × 90YOUR BRANDShop now
MPU 300 × 250YOUR BRANDLearn more
DeeperBlue.com

Our editorial hub

The heart of the platform. News, features, reviews and guides for freedivers, scuba divers, ocean advocates and dive travelers.

~500Kmonthly users across web, mobile & app
13,000+published articles
  • Leaderboard and MPU banners, above or below the fold
  • Sponsored content alongside our journalism
  • Section and guide sponsorship
Advertising & partnership solutions

Flexible, authentic partnerships

Every campaign is built with you, to respect our audience's trust and hit your goals. Pick a goal to see what we'd recommend, then add formats to your plan.

I want to...

Sponsored Content

We introduce your content to our audience. We can produce it, or you can craft it - subtle or direct, depending on what you need.

Social Media Posts

Unique posts that put your brand and products in front of our social audience, with links, images and video.

Email

Sponsor our weekly emails, or send a direct email campaign that's all about you.

Section Sponsorship

High-visibility sponsorship of our most popular features, guides and forums, across all our categories.

Banner Adverts

Leaderboard and MPU banners, above or below the fold.

Custom Content

Our editorial and marketing experience, put to work on completely bespoke content in an exclusive mini-site.

Competitions

A branded competition, run for you on our platform.

DeeperBlue Studio

UGC, social-first video, photo, editing and copywriting by divers, for divers. From $500.

Prefer to book now? Sponsored content, social posts, guide sponsorships and competitions, at fixed prices from $250. Pick a format and pay online in minutes.
Book Online

Measurement & reporting

Campaign reporting includedImpressions, clicks, CTR and delivery screenshots where relevant
UTM trackingSupported on web and email links
Post-campaign summaryFor sponsored editorial and social activations
Bespoke partnerships

Go deeper with a tailored partnership

For brands that want to fully integrate across DeeperBlue and build authority and longevity in diving by working closely with us.

  • Category or section ownership
  • Destination-led storytelling tied to seasonal travel
  • Product ecosystem and launch campaigns
  • Trade show coverage and collaborations
  • Long-term brand integration
Breathhold & Brew 2025, DeeperBlue's event for the freediving and scuba diving industry
Community activationsBreathhold & Brew 2025, our event for the freediving and scuba diving industry
DEMA Show welcome banner
Trade show coverageDEMA Show media partner since 2003
DEMA Show 2026 · New OrleansDEMA Show's only Live Coverage Media PartnerBook show coverage
Divers on a dive boat giving a thumbs up
REC 00:00:00:00
Studio services from$500
DeeperBlue Studio

Creative built by divers, for divers

Content designed to inspire aspiring divers - and still ring true with experienced ones. Studio services start at $500, depending on scope.

We work with a team of user-generated content creators, ready to make authentic content that doesn't look like a styled advert people scroll past.

Specialist creators who live and breathe social media and social ads, mixing professionally shot and edited footage with UGC for the perfect campaign.

Photos and video are at the heart of every major campaign. Our team of professionals creates beautiful, natural-looking content that doesn't feel like an ad.

Got clips? We'll edit and optimize them for each channel, with trending audio, filters and copy, ready for your socials.

We know what works on social and doesn't feel like an ad. We'll craft the perfect social copy, or help with press releases and ad copy.

Trusted by the industry

In good company

Partners come back year after year because DeeperBlue delivers credibility, relevance and audience trust. Many have worked with us for several years.

Fourth Element
Fourth ElementEquipment & Technology
Suunto
SuuntoEquipment & Technology
Shearwater Research
Shearwater ResearchEquipment & Technology
Kubi Dive Gloves
Kubi Dive GlovesEquipment & Technology
Divers Alert Network
Divers Alert NetworkTraining & Services
Scuba Schools International
Scuba Schools InternationalTraining & Services
Aggressor Adventures
Aggressor AdventuresDive Travel
Explorer Ventures
Explorer VenturesDive Travel
Cayman Islands
Cayman IslandsDive Travel
Wakatobi Dive Resort
Wakatobi Dive ResortDive Travel
YOUR BRAND
Your brand hereJoin them →
Why DeeperBlue?

Since 1996, one mission

InspireEducateInform

DeeperBlue has grown alongside the global diving community for more than 30 years. We give brands rare access to a highly specialized audience - from first inspiration to lifelong engagement - built on trust, passion and editorial integrity.

Let's build a partnership

Start your campaign

Tell us what you have in mind. We'll come back to you with ideas and pricing.

Let's inspire the next generation of divers - and support those already active in the underwater world.Stephan Whelan, Founder & Publisher, DeeperBlue.com
1 · Your campaign2 · Your details
Your campaign
What are you interested in? Pick as many as you like
Expected budget (USD) *
Questions

Good to know

Is sponsored content labeled?

Yes. Paid content is clearly labeled as Sponsored, in line with our Disclosure Policy. It protects our readers' trust - which is what makes the content work for you.

Can you create the content for us?

Yes. We can produce your sponsored content, or you can supply it. DeeperBlue Studio also offers UGC campaigns, social-first video, photo and video creation, editing and copywriting from $500, depending on scope.

What reporting do I get?

Campaign reporting is included: impressions, clicks, CTR and delivery screenshots where relevant. We support UTM tracking on web and email links, and provide a post-campaign summary for sponsored editorial and social activations.

Can I target a specific region?

Yes. Our audience is spread across North America (39%), Europe (32%), Asia (17%), Oceania (8%), Africa (3%) and South America (1%), so you can run worldwide or regional campaigns and time them to seasonal training and travel cycles.

Can we sponsor an Ultimate Guide?

Yes. Each of our Ultimate Guides can carry a sponsor, credited on the guide and its banner - on the website and in the app's Guides tab.

What banner sizes do you run?

Leaderboard (728 × 90) and MPU (300 × 250) banners, above or below the fold.

Where does your audience data come from?

Audience, spending and income figures come from the DeeperBlue.com Reader Survey. Regional and market figures are the 2025 average across all DeeperBlue properties.

How do we get started?

Send the form above or email advertising@deeperblue.com. Tell us about your goals and budget, and we'll come back to you with ideas and pricing.

Ready when you are

Let's inspire the next generation of divers

Put your brand in front of the people who dive, travel and buy - and the ones who are just getting started.

Start a Campaign advertising@deeperblue.com